Nielsons’ New Metrics To Measure CTV Viewing In 14,000 US Households (NYT)ĬTV has revolutionized the viewing habits of millions of Americans, but the streaming companies are reluctant in sharing data on how many people are watching. In-Genuity is integrated with Group Nine’s G9 direct response offering, allowing direct-to-consumer brands to access Group Nine’s first-party data to send targeted ads to consumers via Group Nine’s Instagram and Facebook accounts.ĥ. Group Nine Media launched a first-party data solution called “In-GeNuity” in response to the end of third-party cookies. Group Nine Media’s First-Party Tool Helps Brands Target Ads (AdExchanger) The ads will appear in places where users can view Reels, including the Reels Tab, Stories, Explore, and Instagram.Ĥ. Following a test on select countries and brands, Reel allows full-screen and vertical ads, like ads that appear in Stories. Starting today, Instagram will launch ads in Reels, the platform’s short-form video competitor to TikTok. Podcasters often use apps like Headliner to create clips to promote on their social media accounts, and Podz follows the same idea. Podz developed what it called “the first audio newsfeed”, presenting users with 60-second clips from various shows. Spotify announced its acquisition of Podz, a startup that solves the problems of podcast discovery. Spotify Buys Podcast Discovery Platform Podz (9To5Mac) Mailchimp released new email templates that would help small businesses to increase their email ROI significantly by streamlining their marketing efforts and increasing their email ROI.Ģ. The way small business owners, marketers, and entrepreneurs communicate with their audiences has changed considerably and they are looking for the right tools. Mailchimp’s Email Templates To Increase Small Business Email ROI (MediaPost)
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